As marketers, we want you to buy things. We promote, we sell, we make things seem glamourous and irresistible. But, in this day and age, we need to be more responsible, especially in the realm of sustainability.
Buying things we don’t need or buying in excess and the affect it has on the environment has become a subject of focus over the last number of years and it has come under scrutiny. The world’s resources are finite, and using them to make objects that no one needs can seem wasteful in some peoples eyes.
As marketers, our job is important in industry as it gets people excited about products and services and in turn people want to buy whatever it is we’re marketing, but from here on we need to act more responsibly. Customers need to know that as a company we care about the environment, whether it is that we use recycled goods, or the products can be recycled after use, or that the people who made the products work in a safe and fair environment. We can’t be the background noise in society, we are the face and voices of our companies, and we need to show that genuinely, we do care, because if we don’t, our days are numbered in this era of corporate social responsibility.
That is my blog for today and thank you for coming on this journey.
Damien
Damien Brennan 